Nearly 90% of Chinese 18-25 Year-Olds Want Brands to Cut Carbon Emissions

Tom Thai/CC BY 2.0I'm not going to belabor this one too much, but Green Biz has the results of an interesting survey of 18-25 year olds and how business efforts to lower carbon emissions may influence brand loyalty.88% of this demographic in China said they want firms to cut carbon emissions, with 83% saying they'd be more loyal to companies who actually do so. In second place was South Africa (86% want corporate emissions cuts);

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