Friday, April 20, 2012
Buy-One-Give-One: Not Always As Generous As It Sounds
micah ogle/CC BY 2.0The following guest post was written by Chad Hamre, founder and CEO of Ethical Ocean.There was a time when ‘BOGO’ was all about what you get – a free pair of shoes, cup of coffee, a shirt. These days, the acronym loved by marketers has been transformed to be more about what you give.TOMS Shoes popularized the model in which for every pair of shoes purchased, a second pair is donated to a child in need.
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