Can Social Media Really Help Make a Difference for the Environment?

Mat McDermott/CC BY-NC-ND 3.0Social media is applauded as a means of engaging crowds, creating change and encouraging action. To see where the perception of social media’s power originated, we need only to look at the pivotal role it played in political events such as the Arab Spring and Green Revolution in Iran. Not to mention those here at home – think: #occupy.Social media certainly helps spread the word, but does it mean

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