Saturday, March 10, 2012
Starbucks Experiments in "Laboratory" Store in Amsterdam
© Rien MeulmanThree years ago at Greenbuild, Starbucks corporate architect Tony Gale described the company's new Global Store Design Strategy, and said "we like to do different things in different regions, to reflect what is going on in the local culture." Since then they have been rolling out prototypes in different "bio-regions"; TreeHugger previously reviewed stores in New York and Toronto. But their new Amsterdam store,
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