Meat Considered Macho? Study Discusses Meat's Marketing Magic

gabriel amadeus /CC BY 2.0It’s a stereotype that holds true across so many cultures--rough and tumble cowboys need their Ribeyes and men love to grill out and throw a huge steak on the grill. We subscribe to these stereotypes everyday as a result of effective marketing. A new study published in the Journal of Consumer Research found that male consumers avoid vegetarian options because they’re not quite macho enough.Science

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