Thursday, May 3, 2012
Big Surprise: Most People Don't Buy Green Products If They Cost More
x ray delta one/CC BY 2.0This is one of those glass-is-half-full stories; when I first saw the results of an Ipsos study on green shopping, I thought they were pretty depressing. But in fact, they are pretty encouraging: 25% of respondents report that they always proactively take steps to green their home or lifestyle, such as recycling, driving energy efficient vehicles, weatherizing their home, using eco-friendly products. An
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